How Much Bonus does the Popular “Squid Game” Bring to Netflix

Netflix announced its third-quarter financial report after the US stock market. The main theme is basically to sweep away market doubts and prove that “we still have the ability to attract new subscribers.”

Revenue for this quarter was basically in line with market expectations, but EPS was higher than expected at $3.19. The global net addition of subscribers was 4.4 million, which was twice the number of new additions in the same period last year and was also significantly better than the market’s expectations of 3.84 million.

The Asia-Pacific region alone accounted for half (2.2 million) of new subscribers in this latest season.

Analysts originally expected that the delayed listings due to the epidemic would bring new subscriber dividends, but they did not expect it to be more than originally estimated.

Netflix also told investors that it will add game features. First, it will be tested in several countries, but the plan is still at a very preliminary stage.

The game will be part of the subscription benefits and will not be mixed with advertisements or in-app purchases.

Another new news is that Netflix is going to change the way it calculates ratings reports, to a method closer to the market to measure TV program ratings.

The main thing is that in the future, it will be calculated by the number of viewing hours, rather than the number of accounts watched. For example, according to the current calculation method, the first movie to be viewed on the platform will be Extraction, because in the first 28 days of the movie’s release, a total of 99 million accounts watched it for at least two minutes.

But according to the new calculation method, the number one movie on the list will be “Bird Box”, which was watched for a total of 282 million hours in the first 28 days of its release.

Netflix said that there is a benefit to changing the calculations. The hours a work has been reviewed and revisited can also be calculated.

Reviewer overview

How Much Bonus does the Popular "Squid Game" Bring to Netflix - /10

Summary

Netflix announced its third-quarter financial report after the US stock market. The main theme is basically to sweep away market doubts and prove that "we still have the ability to attract new subscribers."

0 Bad!