IBM Acquires Salesforce Partner Waeg in Europe

IBM, the world’s oldest and largest IT company, has announced plans to acquire Waeg, a leading Salesforce consulting services partner in Europe. The goal is to extend IBM‘s Salesforce services portfolio and promote IBM‘s cloud services and AI (artificial intelligence) strategy.

“Salesforce continues to play a pivotal role in the digital transformations of businesses as they adapt to the conditions created by the pandemic,” said Mark Foster, IBM Executive Vice President. that enable our customers to keep up with the changing needs and expectations of customers and employees. ”

Waeg, which is based in Brussels, provides a full range of Salesforce consulting services, from digital strategy consulting, business-to-business commerce, marketing automation and customer experience design. Today’s announcement – closing is expected in this quarter – follows IBM‘s acquisition