Milan Fashion Week: Prada Opts for Change

Winter 2021 women’s collection by Miuccia Prada and Raf Simons was presented on Thursday as part of Milan Fashion Week. Called “Possible Feeling II: Transform”, it presents pieces that are inspired by the idea of ​​change and transformation and open up new possibilities.

“Men and women each hold the masculine and the feminine in themselves”
“This collection explores the space that exists between conventionally opposite poles, between simplicity and complexity, elegance and practicality, limitation and liberation: a transmutation,” read a press release referring to the parade. The idea of ​​the show is thus that of “believing in the fact that men and women each carry the masculine and the feminine”.

The silhouettes play with the contrasts between body parts that are very close to the body and are worn under clothing with straight cuts, enveloping or loosely. We notice in particular figure-hugging jumpsuit with an all-over print, fitted bodysuits made of stretch jacquard knit, cape coats that show the shoulders, and knee-length skirts and dresses. “The focus on the body serves to highlight the action, the activity,” writes the brand in its press release. We would like to point out that tailoring occupies an important place, especially with trouser suits, which, according to the brand, express “a universal classicism”.

However, the idea of ​​transformation claimed by Prada is mainly based on the changing function of the pieces. What is obvious is questioned, reconsidered, evening dresses become useful combinations, and classic coats are tinted with bright and daring colors. Materials traditionally associated with a genre are being re-contextualized, says Prada. Everything here is a matter of a priori contradicting combinations to better represent a particular freedom.

The forearms are highlighted by art-deco graphic prints, and while the main pieces mass through monochrome hues, the extremities – neck, arms, hands, legs, feet – are covered in patterns and of colors that catch the eye.

A certain opulence and a sense of glamor is played out in the cuts, the materials – faux fur, sequins – and in the choice of bold colors. The palette thus balances between vitamin shades and darker chic nuances.

Milan Fashion Week: Prada opts for change
Because it intends to reuse the accessories of the Prada group’s fashion shows, the management explained that the materials used on the set of the virtual men’s and women’s fall-winter 2021 shows, “will be recycled and will find a new life, after events, in special facilities for products and pop-ups around the world ”. Finally, these materials will be donated to Meta, a circular economy project based in Milan, which offers sustainable solutions for the disposal of waste produced for temporary events, through the collection and recovery of materials for the sale and rental.

Prada, a Hong Kong-listed luxury group, reported 2019 net sales of 3.2 billion euros, up 3 percent from the previous year. Net profit rose to 256 million euros (+ 24.8 percent).


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