Panasonic: New President Searching for “Lost Things”

In early July, Panasonic CEO Yuuki Kusumi, who was interviewed by Toyo Keizai, repeated a sentence in the company’s platform every time a reporter asked him what direction the company was aiming for.

Kusumi, who became CEO on April 1, became president after the general meeting of shareholders on June 24. In both name and reality, the “Kusumi new system” has started in earnest.

What is required of the new system is the return to growth of a giant ship that has about 240,000 employees but cannot escape from the secular stagnation. In taking the lead, Mr. Kusumi clarifies the origin of Panasonic and the attitude of learning from the past “Matsushita era.”

New president searching for “lost things”
Looking back on Panasonic‘s performance over the past 10 years, sales have been around 7-8 trillion yen. After recording a huge final deficit of over 700 billion yen in 2011-2012, we have made efforts to recover profitability by withdrawing from plasma TV, which was the main cause, but operating income remains around 300 billion yen. ..

“What is the difference between Matsushita Electric Works (the predecessor of Panasonic) and Matsushita Electric Works, and the management of the time when” Matsushita “was strong?”

After receiving the president’s announcement, Mr. Kusumi sought hints on how to grow the company in the past, and repeated strong research during the Matsushita era.

Kusumi thinks that one of the things Panasonic has lost is “field power.” It is the field power that each employee in the field makes improvements to his or her work every day, but recently Panasonic employees said, “I do the work I have decided to do seriously, but I am afraid to improve it further.

Konosuke Matsushita, the founder of the company, used the term “employee business” to explain that employees should have a high awareness that they are also the owners of an independent management body. Mr. Kusumi points out that “when it was possible (employee employment), it was growing tremendously. The reason why it was not able to grow is because it was not possible.”