Samsung Electronics Comeback in India’s Smart Device Market

Samsung Electronics (OTC:-RRB- Co Ltd is creating a comeback in India’s smart device market with a brand-new series of budget plan gadgets and a ramped-up online existence, intending to recover ground delivered to Chinese competitors such as Xiaomi (OTC:-RRB-Corp.

Samsung, the only major non-Chinese player in the country,

Samsung jumped to the No. 2 spot with 26% market share in the second quarter behind Xiaomi’s 29%, according to tech researcher Counterpoint, as the South Korean company’s diverse and inhouse supply chain helped it avoid product delays suffered by rivals during coronavirus lockdowns.

Indian Prime Minister Narendra Modi called for “self-reliance and security” 5G ready for the arrival of the network, highlighting issues in focus amid the telecommunications sector, the India-China border tension.

In a message read on the 25-year Cellular Operators Association of India (COAI) webinar mark, Modi said, “Now that our digital connectivity ecosystem has crossed many peaks, it is time to focus on self-reliance and security . ” Mobile telephony.

The Prime Minister’s statement comes as India joined the US and the UK to ease security concerns over Chinese vendors Huawei and ZTE, given their alleged links to the Chinese government and military.

India has already decided to exclude Chinese equipment manufacturers from government contracts and is believed to have decided to gradually shift out private players to gear made by companies in the neighboring country.

India has blocked 59 Chinese apps, as well as 47 of their clones, citing India as a precursor to sovereignty, integrity and defense.

China said on Wednesday that the “forced collapse” of its economy with India would hurt both countries and was not a strategic threat to its neighbor.

Telecom Minister Ravi Shankar Prasad said that the Indian telecom sector needs to become a strong contributor to the global supply chain, but not in “isolation” in its message for the event

Prasad stressed that Atmanabir Bharata meant a push towards self-reliance and expressed fears that it would affect separatism. India wanted to be a strong contributor to the global supply chain by expanding its local manufacturing across regions. He reiterated that the telecom sector will play a key role in making India a $ 5 trillion economy.

The Prime Minister highlighted the technical distance that India has left.

“From 2G to 5G, the journey of digital connectivity, from digital elite to digital democracy, has covered an astonishing distance,” he said. Keeping in mind the importance of upgradation, Modi said that digital connectivity was a resource for any government to change the lives of its people.

He described how India conceived and operated the JAM (Jan Dhan, Aadhaar, Mobile) Trimurti, aimed at promoting financial inclusion and direct benefit transfer among other social welfare goals. It revolutionized citizen-government interaction and became silent, he said.

He said that the Arogya Setu Sampark App was an asset in India’s fight against Kovid-19. He also emphasized that digital connectivity was enthusiastic about many types of mobility – social, economic and transformational. He said, “Companies operating in the digital connectivity ecosystem have ensured that connectivity reaches them, serving the poor and the poor.”

According to market research firm Counterpoint Research on the 24th, Samsung Electronics recaptured the second place by selling 4.8 million units in the Indian smartphone market in the second quarter, recording 26% of the market share.

Xiaomi maintained the top spot with 29%, but the gap with Samsung Electronics shrank to around 3%. In third place, Vivo recorded 17% of the market share.

In the first quarter of the Indian smartphone market, Xiaomi ranked first at 30%, followed by Vivo (17%) and Samsung Electronics (16%).

Researcher Counterpoint Researcher Jin-Seok Park predicted, “It is expected that the sales of Chinese brands will be sluggish in the second half of the year due to the antipathy toward Chinese brands in the Indian market.

LG Electronics also did not rank in the top five, but in the past two months, smartphone sales in India have increased by a factor of 10 compared to the previous one.

LG Electronics has been striving to target the Indian market by making specialized products such as the W series under the slogan’India specific and India first’ since last year. From the second half of this year, six smartphones will be available, from low-end phones to premium phones.

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Samsung Electronics Comeback in India’s Smart Device Market - /10

Summary

Samsung Electronics (OTC:-RRB- Co Ltd is creating a comeback in India’s smart device market with a brand-new series of budget plan gadgets and a ramped-up online existence, intending to recover ground delivered to Chinese competitors such as Xiaomi (OTC:-RRB-Corp.

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