Walmart Acquires Virtual Fitting Room Startup Zeekit
The department stores are made with the system of the Israeli company that Asos has used for its sneakers.
Walmart strengthens in fashion. The American supermarket chain has bought the start-up Zeekit specialized in the development of virtual clothing fitting rooms. The system helps customers to choose their size and to see exactly how the garment fits while they make the online purchase.
“Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base,” said Walmart Executive Vice President of Apparel and Brands Denise Incandela.
The system acquired by Walmart is one of the historical bars of fashion: visualize exactly how a garment looks without having to go to the store to try it on.
Once available, the service allows customers to upload their photo or choose from a series of models that best represent their height, shape and skin tone to immediately see themselves wearing that garment: the model replicates with great accuracy the experience of try on the garment in person.
Based in Israel, Zeekit has worked for groups like Asos. In 2020, together with Asos, he launched See My Feet, a virtual shoe tester that the company currently uses on its digital channel.
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Walmart has relaunched in fashion with several purchases. In 2017 he acquired ShoeBuy, specialized in footwear and clothing; Moosejaw, in outdoor fashion; ModCloth, women’s fashion (sold in 2019); and Bonobos, the spearhead of a new generation of start-ups in the sector that was born as a pure player of chinos. In 2018, the company also added the plus-size startup Eloquii to its portfolio.
Last year, it partnered with ThredUp to sell second-hand fashion items through its platform. The supermarket chain began by offering more than half a million used items through its online platform.