McDonald’s is Going to Court in Australia
The “Hungry Jack’s” chain has launched the “Big Jack” burger. The US company believes that this is too similar to the “Big Mac” from McDonald’s.
Canberra dispute over a legendary double burger: McDonald‘s has gone to court in Australia against local rival “Hungry Jack’s”. Reason: The Australian fast food chain launched a burger called “Big Jack” in July. In name and appearance, this was too similar to the McDonald‘s flagship “Big Mac”, the US company found. Hungry Jack’s confirmed the litigation in a notice on Friday.
McDonald‘s had complained that the almost identical giant burger caused confusion to the competition. The newspaper “Sydney Morning Herald” had previously quoted a corresponding application by McDonald’s Asia Pacific, which was served on August 28th. The company claims damages and demands that the rival destroy all advertising materials, menus and packaging on which the “Big Jack” is touted.
The Australian chain acted with “bad faith” when they mimicked “the characteristic appearance” of the “Big Mac”. The ingredients of the cheeseburger variant introduced in 1968 had also been copied exactly: two beef patties, special sauce, lettuce, cheese, cucumber and onions in a sesame bun, according to the plaintiff.
Hungry Jack‘s wrote that the company was “amused by the trademark lawsuit filed in federal court.” This is without basis. “Big Jack” is a registered trademark and in no way misleads consumers. The burger differs from the McDonald’s product in size, taste, presentation and packaging. In addition, the “big Jack” loaded more meat.
McDonald's is Going to Court in Australia - /10
The “Hungry Jack's” chain has launched the “Big Jack” burger. The US company believes that this is too similar to the “Big Mac” from McDonald's.