Millennials Demand Technology and Well-Being From Hotels
Technology and wellness services during their stay in a hotel are the first to be asked by millennial travelers (between the ages of 22 and 37). This conclusion is highlighted in a survey by the American company FutureBrand Speck of the Interpublic Group.
The younger generations are therefore willing to pay for technology and wellness services in hotels, 1.5 times more than travelers aged 40-45 and two times more than those over the age of 56. In fact, millennial travelers say they comment on the hotel’s negatives about the lack of facilities and wellness experiences.
The hotel’s prices or location are based on hotel ratings for them. Millennial want the same technology that they have at home and at the hotel, asking for smart TV in the room and generally providing all the services of modern technology.
According to a FutureCast report, annual travel expenses of tourists belonging to the millennials generation amount to more than 200 billion dollars a year. 70% of the millennials said they wanted to explore the local societies where they are vacationing and learning things for them.
The passion for acquiring new and different experiences is also reflected in the way they plan their journeys. As the report reveals, this generation visits an average of 10 sources of information before making a reservation. They can also successfully combine a business trip with recreation, with 62% reporting that they are expanding business trips to combine them with holidays.
Weekend trips account for almost half the holiday volume of millennials. Their influence has already been felt in the travel industry and brands continue to step up their presence in social media with a direct goal now deal of additional generations of travelers. This effect is expected to continue in the coming years as the number of travelers from the age group of millennials is increasing.
Hülya Karahan: The Founder