Japanese “Ikea” from China Opens Store in Porto and wants to have 20 in Portugal

Miniso, a brand of lifestyle products that has more than 4,300 stores worldwide, made its debut in Portugal this year, with the opening of a store in Gaia, having chosen one of the most emblematic squares of Invicta to install its third showcase in the country.

The global “phenomenon” Miniso, also known as the Japanese “Ikea”, which in Spain already has almost 40 of the more than 4,300 stores it has in around 90 countries, arrived in Portugal in the midst of a pandemic.

Japanese-inspired but part of a Chinese group, Miniso made its debut in the Portuguese market last January, with the opening of a store in ArrabidaShopping, in Vila Nova de Gaia, the second opening last month, in Povoa de Varzim.

Porto was the city chosen to open the third Miniso store, which presents itself as “a Chinese design brand inspired by Japanese”, specialized in products from the “lifestyle” range and with exclusive collections of world-famous brands such as Marvel, the Disney or Sesame Street.

Miniso’s new space in Invicta, which has an area of ​​280 square meters, was installed in Praça D. João I and its acquisition was advised by Savills, reveals this real estate consultant, in a statement sent to newsrooms this Tuesday, September 28, adding that “the Japanese brand plans to open a total of 20 stores” in Portugal.

“When we understand Miniso’s proposal to bring to Portugal products that mix the childhood memories of many, such as Sesamo Street and Disney, even pieces with innovative design, some of which have been awarded by the IF Design Awards and to which high quality is added materials and affordable prices, we realized that we were facing an equation of success. The desire to respond to the challenge of following a brand like Miniso was immediate”, says Vera Barata, “retail consultant” at Savills Portugal.

“To identify a space where this whole world of trends could fit, in Porto, we looked for a location that was marked by a mix of references, between the retro and the contemporary. That’s how we found the new Miniso store, in the emblematic Praça D. Joao I, very close to the timeless Teatro Rivoli and the iconic cafe ‘A Brasileira'”, emphasizes the same person in charge of that real estate consultant.