Walmart, Lord & Taylor Lüks Ürünlerini İnterenetten Satacak

Walmart, hem perakendecilere yeni bir dijital alan kazandırmanın bir parçası olarak, lüks perakendeciler Lord & Taylor’un ürünlerini, İnternet üzerinde satışını yapmaya hazırlanıyor.

Bentonville, Ark-merkezli Walmart Çarşamba günü yaptığı açıklamada, 125 ‘den fazla Lord & Taylor markasının “önümüzdeki haftalarda” web sitesinde bulunabileceğini duyurdu.

Bunlar Tommy Bahama, Vince Camuto, Miss Selfridge ve Lucky Brand ürünlerini içeriyor.

İlk olarak Kasım ayında açıklanan bu düzenleme, Walmart‘a lüks ürünler için online pazarda bir destek sunarken, Hudson Bay Co.’nun Lord & Taylor‘un yeni müşterilere ulaşmasına yardımcı olacak.

Lord & Taylor‘un lüks eşyalarını günlük ürünlerden ayırt etmek için Walmart, her ürün sayfasında “Lord & Taylor’dan Premium Markalar” etiketini ekleyeceğini söyledi.

Walmart.com‘da bulunan Lord & Taylor ürünleri erkek, kadın ve çocuk kıyafetlerinin yanı sıra ayakkabı, aksesuar ve takıları da içerecek.

 

 

 

 

 

 

 

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