Honda’s 11th Generation New “Civic” to be Released “49th year citizen’s car”

On August 5, 2021, Honda announced that it would release the 11th generation “Civic,” which is the company’s representative model, on September 3, 2021.

As the car name “Civic = Citizen’s Car” suggests, what kind of evolution did the basic car, which always matched the needs of the times, evolve in the 11th generation?

The 11th generation Civic itself was unveiled for the first time in the world on November 18, 2020 in the North American market, and officially launched in the same market on June 16, 2021.

On the other hand, in Japan, the hatchback will be unveiled for the first time in the world on June 24, and at the same time, in Japan, the sale of only the hatchback will be announced, and different sales strategies will be developed depending on the country or region.

Currently, the Civic Series, which is sold as Honda’s global model, has a lineup of various variations such as sedans, hatchbacks, coupes, and type R in the 10th generation of the predecessor.

Especially popular in North America and China, it is Honda‘s main model, selling more than 400,000 units a year.

On the other hand, the Civic in the Japanese market was pushed by the sluggish sedan and rivals developed with similar product packages, and it was hard to say that sales were strong.

However, as mentioned above, the Civic was originally released in 1972 as a “car for citizens“.
Twice
In the automobile market at that time, 4-door sedans were the mainstream, but Honda was born as a basic car that thoroughly developed a new market called “FF2 Box” for citizens all over the world.

There are multiple variations in the first generation, and in addition to hatchbacks (2D, 3D, 4D, 5D) and vans (commercial vehicles), displacement (1.2 liters to 1.5 liters) is set, and the new car price at that time was 42. It was from 15,000 yen to 971,000 yen.

After that, the 2nd generation (1979), the 3rd generation (1983), the 4th generation (1987), the 5th generation (1991), the 6th generation (1995), the 7th generation (2000), the 8th generation (2005). , 9th generation (2011, North America only), 10th generation (2017) will appear, but from the 3rd generation, high performance will progress at a stretch, not only playing an active part in the race, but also being represented by Type R Besides, it also has one side as a high performance model.

In addition, with the introduction of models that are more compact and easier to reach than the Civic, such as the “Fit (Jazz)” and “City (Grace)” globally, the Civic, which was a “car for citizens” until then, is in the middle range. I stepped up to.

Civic that has changed due to these various external factors. What are the characteristics of the 11th generation sold in the Japanese market, which has had many fans since the birth of the first generation?

Mr. Yosuke Sato, who is in charge of development, explains as follows.

“When developing the new Civic, I thought about what the modern Civic should be.”

While looking back on the history of the past, I suddenly remembered the word “a dose of refreshing agent”.

This word for the first generation expressed that the Civic is not just a moving tool, but a special car that brings a refreshing experience.

Civic has grown into a model that symbolizes Honda because it has been carefully inherited.

And the answer I got was to make the new Civic a “quick refresher” suitable for the present and future times.

We live in a modern age where the Internet has become widespread and SNS has become commonplace, and we are highly sensitive to information.

Many people are sensitive to their social responsibilities and evaluations, and at the same time, want to convey their natural self attractively.

We concluded that from research conducted in various countries, we thought that by combining friendliness and a special feeling, we could create a refreshing car that would connect us comfortably with society.

As the 11th generation product package, the overall length is +30mm and the wheelbase is +35mm longer than the previous generation, improving the comfort of the rear seats.

Furthermore, it is said that the basic performance of the car, “running, turning, stopping” has been thoroughly refined.

In terms of safety, safety and comfort have also been improved by equipping the advanced safety equipment “Honda SENSING” and “Honda CONNECT display” as standard equipment instead of the conventional car navigation system.

Regarding future sales development, Honda explained, “At the beginning of the launch, only hatchbacks (gasoline vehicles) will be available, but in 2022, hatchbacks (hybrid vehicles) and Type R will also be released in Japan.” increase.

Civic that has evolved due to various factors and becomes a “car for citizens”. The price of the 11th generation hatchback (gasoline car) ranges from 3,190,000 yen to 3,539,800 yen.